Apple sold more than 8 million watches in the last quarter, impressive numbers with the new product line launched 4 years.
Apple is one of the largest watch manufacturers in the world. But how big? Based on recent data, it seems that sales of the company that made the iPhone overtook Rolex, Omega and even Swatch combined in the latest quarter.
According to Canalys and IDC , Apple could sell 8 million Watch watches in the latest quarter. Meanwhile, the Swiss watch association announced that its watchmakers sold 2.1 million units in December, more than 6 million in three months.
Apple manufactures watches for 4 years. Swiss names have been producing this kind of item for centuries.
Who says Watch is a bomb?
Apple does not announce the official sales of the Apple Watch, making all comparisons difficult. Instead, they put Watch on the “other product” group, causing many to believe it was a failed product.
For some time, such as 2016, there was a time when sales growth was seriously suspected. However, Apple is completely optimistic.
“This is the best quarter for Apple Watch as sales and revenue grow by more than 50% in the fourth quarter in a row,” Apple’s CEO said on Monday.
In a way, comparisons with Swiss watchmakers are a way of measuring Apple’s influence. Some Swiss manufacturers only produce luxury watches, such as Rolex for tens of thousands of dollars. However, others produce popular models, such as Swatch, at prices comparable or lower than the Apple Watch – about $180.
Not just a clock
Apple is not just targeting the watch market – they want to bring technology to every product you carry.
In recent months, Tim Cook has begun to talk more about the wearer industry, more precisely on Apple Watch, plus products like Beats headphones or AirPods. “Wearable gear brought the second-largest revenue growth after the iPhone. This is a very impressive achievement for a new field of development of three years, “Cook said.
Although its size is small at the moment, it’s easy to imagine how Apple would expand it with smart bracelets or smart glasses. The company has been patented on this product.
At present, Apple is dominating the watch market. Their continued penetration into the wearable market is just a matter of time.