OPPO’s smartphone has three pillars: the Flagship ‘R’ series, the top model ‘F’ series for emerging countries, and the ‘A’ series with a wide range of midrange to entry lineups. Realme is a product that does not belong to any of these, it is sold only in India / Amazon as a special product for Indian online market.
According to Canalys ‘survey, India’ s 2017 Smartphone shipments have reached 124 million units. In the third quarter of the same year, we surpassed the United States and became the second largest smartphone market after the Chinese market. Looking at the number of shipments of synchronous, Samsung will compete with 9.4 million and Xiaomi will battle second place with No. 1 at 9.2 million. By the way, Apple has 900,000. India is a medium-low-end phone -centric market.
Xiaomi offer with low-priced phones “RedMe” has surpassed Samsung in the fourth quarter and is keeping the position of No. 1 share in 2018. The success of Xaiomi sells low-priced models on-line, and has expanded its sales channels to local cities at once. We have tied up with Indian e-commerce top “Flipkart” from 2014, and we have reached number one in just a few years.
RealMe first model “Realme 1” has a diamond cut design on the back. The product of this design is already selling “F7” in India. In China, “A3” has been launched. Looking at the advertisement of Realme, the point that the design is different from the conventional smartphone is also being widely advertised, and the adoption of this design by the OPPO product of 2018 may be advanced.
Specification is still unknown, but it is said to be equivalent to A3. The specifications of A3 are (CPU Helio P60, RAM 4 GB, ROM 128 GB), 6.2 inch 2280 x 1080 pixel display (19:9, with notch), rear camera 16 Mega pixels, front camera 8 mega pixels. In China, it is sold at 2099 yuan (about 22,000 INR), but at this price it can not compete with Xiaomi RedMe. ROM capacity may be lowered, and the CPU may be loaded with the lowest one.
Nonetheless Realme is a product of OPPO. Differentiation from other companies’ products can not be done only by low price. Realme 1 also has appealed Selfie, AI facial mode is carried. “You can buy it immediately online, I’m looking forward to the official announcement on May 15th how far I can grasp the hearts of Selfie favorite Indian consumers.